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Rebecca Black spells the end of Google Search

Google Zeitgeist recently announced the most searched terms for 2011. In the past this list has such celebrities like Brittany Spears and so called Hollywood talent.

This year Rebecca Black, the singer of the Friday song, which has been repeatedly named one of the worst songs of all time. As you all know the video blew up on Youtube.com and became one of the largest viral videos of all time. The video was also noted for the number of dislikes on it. It is probably one of the most hated videos of all time also.

How does all of this relate back to Google? It shows a clear social phenomena that people are viewing things that their friends recommend to them and not actively search for new music online. The rate and speed of which this video grew is a clear indicator that people use technology to “share” things which are interesting. As more and more people share curated pieces of content on sites like Pinterest and Facebook, the world will see a much lower dependence on sites like Google.  I would love to see how many people shared the Rebecca Black video on Facebook versus searched for it in 2011. That would really show the velocity and power behind the social sphere versus the search sphere. Facebook has in some ways taken your real life conversations and put them online and allowed you to share important pieces of content while you are having a real conversation. Google is a system you use after you get home or back to your desk to check out what your friend was just talking about. It is not longer instant.

Google unfortunately is an antiquated way of finding something. It doesn’t recommend anything based on your current activity on the web, nor does it effectively create a way for your friends to share the content they like.

Google+ makes a decent attempt at being real time and merging the conversation with the actual reference media but it also shows you that Google knows it’s search business is under attack. In the coming years, traditional home computer based search on Google will die. People just don’t need it anymore.  Mobile will be replace a lot of the traditional type in search but the monetization of Google AdWords there may be substantially lower.

Google really needs Google+ to work or they need to start integrating their search technology into other devices such as cars to help continue their growth curve.