Leads360 recently published a white paper entitled “Failing grades: Evaluating admissions processes at for-profit schools.”
The data in the report is shocking. It states most of the schools in the for profit sector are just not working their leads efficiently at all.
Here are some key findings:
- Most schools did not follow best practices when sending out emails or calling back in a timely fashion
- Some schools called leads too often, up to 82 times.
- Some schools took too long to make first contact, allowing for the lead to become cold.
- Optimizing process can greatly reduce waste.