Absolute Variety’s focus on online marketing goes all the way back to 2000 when I first got my feet wet with large scale website design and user interface testing. The testing created a strong interest in analytics and psychology. The marketing was interesting, but being able to quantify marketing was really interesting.
Our online advertising is purely performance based and is focused on three main verticals:
1) Education
2) Healthcare / Senior Care
3) Legal
Our main aspiration within the lead generation space is to create a series of sites that are consumer focused rather than just purely advertiser focused. We ask ourselves, “if I was looking for this information, what would I want to read about? Does this site leave me with more questions or does it answer them?” That is how Absolute Variety determines quality.