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Yahoo Axis and SEO

Yahoo! Axis is the new browser plugin by Yahoo! which allows people to once again “browse” the web in a visual interface.

My initial thoughts on the interface:

  • It is fast! It is also much more intuitive to use than Bing’s Social Search or So.Cl products.
  • It is a glorified toolbar in some respects. It is attached to the browser which is a great distribution strategy since it works with the major browsers. Any decent toolbar developer with a Yahoo feed could potentially replicate this quite quickly.
  • Ads are either not present or they are very well hidden. I can’t help but think this will not drive more revenue for Yahoo.
  • The flip side of the ads argument is that this tool allows you to stay on your favorite site and search at the same time. So essentially the display ads on the main site still maintain a lot of value since the impressions are much longer now.
  • This is a huge boost for sites like Facebook. Bing should have really done something like this instead of trying to get people to Given that people spend hours and hours on Facebook a day, allowing them to really get true search results while never leaving their “ecosystem” is huge.
  • The touch interface works well with a Mac and iPad but PCs without multi-touch support may not get all the benefits of the simpler UI.
  • Images are an interesting way to browse the web, but when it is not fashion or recipe related, the value of an image is greatly reduced. Just seeing a snapshot of a webpage doesn’t help me know if I should be going to that page.
  • There is not much in the way of social integration.
  • I couldn’t get any video results or image results to appear when searching for things like “lamborghini aventador video” or “lamborghini wallpaper” This seems to be ignoring a large portion of the web.
  • Location at the bottom of the screen is “thumb friendly” for tablet devices.

How does Yahoo Axis affect SEO?

From a technical standpoint, it doesn’t change anything in SEO since the search results are largely served by Bing.

However, from a consumer standpoint, the ranking is not hierarchical anymore. It is horizontal indicating a slightly more egalitarian structure. Subliminally if things are placed horizontally most humans will think they are of equal importance. This is very counter intuitive to Google’s vertical ranking which indicates the one at the top is the most relevant.

Another major point from a laymen consumer is that now your site is largely being chosen based on an image block. Most informational websites are designed around text and navigational elements. For example, if you run a company that provides mortuary services, would you put an amazing photo of a dead person or a fancy casket on your home page? Would this image establish the site as an authority and sway the browswer’s opinion in any way? In other words, would this image get me a click?

This is an extreme example but the reality is that many things can not be conveyed in images. Company logos are a great way of creating trust through branding but Yahoo’s interface focuses on a webpage rather than a logo. Most people don’t associate any brand notions with your webpage especially if they have never heard of you nor interacted with you.

Yahoo! is trying to push the web back to 1999 when we were largely “browsing” or “surfing” versus searching in the mid 2000’s. Visual search is being driven by sites like Pinterest but the content it caters to is inherently a subset of the entire internet. Without support of multi-media searches, the Axis tool seems somewhat of a mobiel accessible toolbar and that is not a huge value generator for the consumer. This tool is really focused on publishers keep their users in one place for the majority of the day.

I think Axis has the bones to become a great tool, but this version is not something I will use.


Startups are Destroying the US Economy

In the past few weeks, I have been lucky enough to visit a variety of conferences regarding entrepreneurship.

One of the most recent events was sponsored by Bain Capital and the Accelerator at the University of Texas at Austin. It had three engaging speakers, a professor from Rice University who had done well in business, a CEO who had sold a company for over a billion dollars, and an entrepreneur who sold a small personal item belt.

During the course of the discussion I think most people discounted the entrepreneur who sold the belt, since it was low tech, it was a physical product and she had not taken money to develop her business. Kim Overton’s company SPI Belt is 100% bootstrapped.

People started paying attention her once she said that she was making close to $8 million dollars on these tiny low tech belts. And the kicker was that she didn’t have to answer to anyone and she still had 100% ownership. By most definitions she runs a successful small business.

Why I bring this is up is because it hints at an issue with American culture. In 2012, millions of entrepreneurs have taken the route of creating a startup instead of creating a small business.

The laymen distinction between a Startup and a Small Business is that a small business is an industry that already has a definitive revenue model. A startup just has an idea with no current revenue model.

From a macro-economic perspective, my personal take on this is that early stage investors are actually destroying value by taking a strip mining approach to entrepreneurialism. In a traditional strip mine, thousands of tons of earth are moved to find ultra valuable minerals in tiny concentrations. This is not sustainable since it disrupts the larger eco-system which doesn’t repair itself quick enough.

In current day startup investing billions are spent to find the next Facebook or Twitter.  On top of the engineering costs millions more are spent on PR to create buzz. In reality they are trying to be market makers to define the value of a particular technology.  Most of the PR is professing why you should be using X technology to share, communicate, be involved, engaged etc.

Daily, companies are funded that have no revenue model and intentionally shun traditional monetization programs like advertising.

Now, what are the effects of this approach?

  • Thousands of well educated individuals go into jobs being mainly compensated via investment capital or even worse shares of equity. This usually equates to a shoe string budget for the person and it greatly limits disposable income. From a macro-perspective I am sure that thousands of entrepreneurs choose not to buy a home or durable goods since they are not sure if their income stream is going to be consistent. This undermines economic value creation.
  • From a time perspective, if a young person spends 2-3 years in various start ups that all ultimately fail, this is time that could have been spent working in a traditional business driving real sales, and potentially more tax revenue.
  • They are repeating failure. They are encouraged to continue to take risks and continue to waste time and money. There are few instances within the Silicon Valley culture where people say “hey, I think you failed enough, I think it is time for a regular job.”  Silicon Valley has created a culture which is a kin  watching a gambling addict. They will double down on every hand even if they know they are going to lose.
  • Startups are fairly elitist. They look for people with pre-existing skills or a higher education in many cases. Startups don’t usually create jobs for under-educated people and don’t really have the resources to train people. Once again preventing larger economic growth for people who don’t have access to higher education.
  • Startups are clustered. The investment and startup community is rather incestuous. If you really want money for a startup the most common advice you will get is to move to Silicon Valley. This creates a brain drain in communities which need it the most and relegates them to stagnation. Imagine what would happen if those sample people stayed in their community, grew a small business and infused their enthusiasm to a more traditional business. Perhaps their community would start to see growth again and retain talent long term.
  • Start up culture has rebranded the concept of panhandling or begging. Asking for money in exchange for an idea/vapor is the exact same thing as begging. If you have no intent to ever monetize your idea but create really cool technology, your concept or start up is undermining fundamental business rules.

By now, most of your are thinking, this article is really offensive and doesn’t cover every start up. And you are right. I apologize for that. But keep reading it gets better.

Should early stage investors stop gambling on new ideas? No.

So what should change?

There are a few things that need to change to create more talent in America that generates real revenue.

  • An investor should embed startups with the concept that having a revenue model from day 1 is not only good but also necessary for funding. No exceptions.
  • Startups should understand that the ultimate goal is to get information about users and get more eyeballs. What that statement means is that ultimately we need to sell advertising/products to your user base. If you don’t feel comfortable with the concept of selling, you shouldn’t be starting something up. The other perspective on this is that your start up should reduce costs. EG – making transmission of data, faster, cheaper, easier. That is value people will pay for.
  • Larger companies need to restructure research in house. Millenials fear large companies since they appear to be boring, slow and lack innovation. Internal skunk works will create macro-economic value through salaries/taxes and potentially create new revenue streams for the company. Plus you get to train the person to work in a much more diverse set of individuals.   The idea of an internal skunk works department also helps keep knowledge in a system where it can deliver value now or later. If a start up dies, most of the knowledge dies with it. There are lot of start ups which come up with the same idea but with minor variations. If the core idea is corrupted or not able to make money, we are now wasting resources two times over. There really should be a site of concepts that never worked. F**Kedcompany used to be that resource.  I suspect that this site will come back very soon. The IBMs, HPs and Ma Bells of the world were some of the best incubators of all time. The US military is also one of the best investors on the planet. Why aren’t more startups aiming at being inside HP or selling to the US military?
  • The concept of early stage investing should always include mandatory focus groups and professional managers with a record of selling a product or service to customers. Focus groups of real customers keep your product realistic. Only work on ideas that people actually want and understand. Technology should work for us, we shouldn’t have to learn it.   Having a person on the team that knows how to make money will force you to compromise. This is a short term compromise. Once your company is large enough you can start experimenting more with “cool” features.
  • Investors need to get back to fundamentals of revenue and costs. Coming up with bullshit metrics to justify the company’s growth curve is selling snake oil. Time on site, number of page views, engagement, social velocity are useless terms unless your site has a true way of making money from all of those people.
  • Instill common values about not wasting resources, be it money, brain power, or time.  If you are interested in seeing how spending limited resources might actually cause  a collapse check out this MIT Study.
To really see any of this work, the unfortunate fact is that we need to re-align values. The only quick way that happens is through a major catastrophe or market crash.
For more information on how Silicon Valley was created I suggest reading the NPR series here. 
My advice for today is get off your computer/phone/tablet for a moment and look outside at a local business. Imagine how long he could give away his product for without you paying for it…The Internet is reality, it must make money eventually.
What I would like to augment in this article:
If there is a university researcher out there that wants to help me gather data on how much startups take from the economy and how much they actually produce, please email me! The only true way to verify the thoughts above is through hard statistics and defining if a dollar invested in a failed company actually creates any value, or if it is a 100% loss.
I welcome your thoughts/comments!


Google+ Your World + Online Advertising

If you are in the online advertising industry you will want to read this.

And when I say online advertising, I mean if you have any work involving SEO, SEM, SMM, YouTube, Facebook, Bing etc… The recent change by Google really impacts alot of us.

If you want to skip the examples and find out what you should do as an advertiser click here.

If you want to skip to the summary click here.

What did Google just change?

Google integrated social results from their Google+ network into regular search results on for people signed in. This is not your usual algorithm update. This doesn’t really change how they rank you but what else they might show before an old school SEO ranking.

What did this change really do?

If you are signed in, it has changed the whole meaning of SEO. Google’s concept of a ultra deep index is quickly being destroyed. They are trying to give you one page which has versions based on who you are associated with. Here is a quick example of Google + world in action.  As you can see in the video – the results from Google+ are not well organized at all. I think I would be frustrated by the random organization for certain searches. I could see this working well for seeing what videos your friends are watching. Eg – That Rebecca Black video…

Here is what has changed from what I can observe. Note Google is rolling out the features over the next few days, so things may continue to change.

Top things that changed:

1) Ads on branded terms have been reduced in many instances. Many product ads now showcase pictures. If you search for Ipod. you will get a graphic like this in your search results.

2) Mentions of terms by friends in your Google Circles can change page 1 results completely. Google+/Circle results now show like a news feed.

3) It looks like the right column is now widened significantly. You will now see maps on the right and youtube links.

4) Generic terms like “insurance” “online education” don’t seem to be affected just yet. This is partially because many lead gen players have not created Google+ pages with their brand name or key terms.

5) The Google mobile search results are different too since most mobile users are signed in. (Screenshots on

6) Twitter results are no longer part of the index.

7) The number of search ads shown when you are signed in may be greatly reduced due to all the new types of content being shown in the search results.

8) CTRs of text based search ads may drop since there are so many images / different types of content on a search page now. Text ads easily get lost.

9) Search ads can be interactive now. See the REI example on This looks like a feature isolated to products that can be reviewed on Google Products.

10) Being on Page 2 of Google now is completely useless.

I did a few sample searches signed in on Google. Here are the videos:

H&M – considered to be one of the largest brand pages on Google+. This is a good example of a brand that is interacting with people on Google+ but doesn’t offer them a way to purchase anything.

Ford – Another large brand on Google+ now has its organic results greatly modified. Ads are pushed down on the page and a Map/Google+ pages are more prominent.

Here is a quick example of how the new Google+ results show up on an Android phone. As you can see there are still some bugs to be worked out with Google+ and how they have constructed their URLs. This is for the same search term “ford.”

Next up is an example of a local school listing for Grand Canyon University Phoenix. They have registered a place location, listed a phone number and have reviews. It seems like they do not have a Google+ page yet though.  Key takeaway from this video is to list an inbound lead gen phone number on your Google Places page along with a regular phone number if possible. Keep in mind not everyone wants to be sold something if they are calling a school…


What should I do if I am advertising online?

1) Set up a Google+ Brand page – Tutorial is here 
Official business sign up for Google+ is here 
key with building a Brand page is to make your profile as complete as possible. Pictures, Videos, Tags, Descriptions, Locations etc. All must be filled in.

Note – Vanity URLs in Google do not exist yet.

Consider this page on Google “social insurance” just in case Google + starts taking off and people start using both Facebook and Google+ regularly.

2) Ask people to +1 your page or posts. Make sure you +1 your own content when it is published.

3) Audit your search accounts. You may need to implement a more aggressive search strategy to stay in the top 3 spots. Also check impression volume over the next week or so.

4) Start using Google+ regularly to get familiar with the interface.

5) Talk to your Google rep. Ask them to be part of any beta product they offer.

6) Physical campuses should be listed in Google Places and rated if possible. EG – Search for your school brand in your city or where a campus might be. Examples on

7) Find universal connectors to help distribute your brand. Celebrities are a great way to do this. They have massive followings. You want to be friends with the popular kid. Welcome back to 8th grade….

8) Make sure all of your ALT tags on images and videos are updated with brand oriented keywords.

9) Fact remains – Facebook dominates the social space. Take the Google+ talk with a grain of salt. I suspect that people still spend more time on Facebook than they do on Google. From a cost benefit point of view, Facebook is still a better use of resources. However, plan for the future, especially mobile since Android is growing rapidly.

10) Create content that is truly shareable and high quality. Make sure to ask people to share the content at the end of each article/video/form etc.

11) Stay tuned, I am sure as the weeks go by there will be more info on how this change affects all of us.

12) Last but not least – always include a link or CTA in each post. Check out this example from H&M.


I think Google has made a good attempt at changing what search means. The reality is that the old model didn’t make sense anymore. People don’t want 2 billion results. They want to know what their friends are doing and know what the general public thinks of a topic first.

However, I think this change blocks out key data from sites like Facebook, Twitter, and other “authority” sites which heavily skews the results which you see. If none of your friends are on Google+ this has virtually no effect on you. You are not getting any of the benefits.  This does not give you a realistic view on what the world thinks since not everyone is on Google+.

If you are a company running paid search campaigns, your CTRs will start change simply because your ads are not as prominent and may not be verified by a friend in your circle.

The other downside of this change is that if the search ads are so heavily compressed or moved down on the page, Google’s revenues will start to move in the wrong direction. I suspect that this change will not go away but it will be iterated upon. There will be new ad units and new cost per click models based on the results presented.

The other part of this equation is that in the next few years, people will be doing more voice searches via technologies like Siri. This move towards voice will also require a massive change in terms of UI for Google. I think Google is moving much faster with their new leadership but without the critical mass in Google+ alot of this new strategy could work against them.

Keep an eye on the following in the next 6 months:

1) Voice search

2) TV search

3) Facebook potentially revamping their search engine.

4) True growth of the Google+ user base.

5) Ipad 3 & Apple TV.

All have major implications on Google.



HTML 5 and the effects on Apps

For the past 3 years our tech economy has been smitten with the concept of monetized apps being distributed via the Apple AppStore and the Android MarketPlace.

Some people have monetized the apps on the front end with a purchase to download and some have monetized in the app via banner ads.

However for the user, our smart phones have become cluttered messes with apps being closed off experiences. Arguably many apps should not be apps at all.  In many cases the app version of the data does not offer any additional functionality or any functionality that is optimized for the device screen or input interface.

There are some apps like games which are unique experiences and really leverage a closed off experience.

With the rise of HTML 5, there is potential that the idea of an App may soon disappear. HTML5 has the ability to detect device type, OS, screen size etc and deliver a new experience based on that information.

In other words you get all the functionality of a app on a regular website through HTML 5. This may also allow for greater revenue generation by the publisher and potentially lower cost to get the site/app to market.

In a recent report by VisionMobile they stated that the average app costs between $10-50k to develop. However, there are major benefits being associated with an App market place like the App Store – such as marketing time is reduced and overall cash flow is faster.

The great thing about HTML 5 is that it is a universal standard that all phones can use. For developers this means they don’t have to build two versions of the application for iOS and Android. This means less maintenance, faster time to market and a more uniform experience for consumers.

I personally hope that HTML 5 evolves fast and allows for developers to stop building applications within silos. It will be exciting to see the next generation of technology come out, the age old battle of Mac vs. PC or iOS vs. Android will cease to exist since we will all be working on the same standard.


Why Won’t TV Die?

A certain group of people have been making the move to cut off their cable TV subscriptions since they feel they can get all their relevant content online.

This may be true in some cases.

However, if you think of how the interent is structured and created, one very important thing has not really taken root yet.

Group Creativity.

We have social, we have communication up the wazoo but we don’t have a really good way of creating high quality entertainment together. TV which has been around for decades is the result of high quality programming which is put together but a professional team. It involves scores of people from writers, sound editors, camera crew, producers etc.

All of those resources are available online but being virtually connected has not really allowed us to work on a project with a unified vision together.

One of the reasons this hasn’t happened is because the internet doesn’t really have a hierarchy or titles. People are all the same and no one is able to take a lead and direct others. There is no producer nor director.

Something like #Occupy Wall Street will continue to be a nuisance untile a leader with a unified message appears. That will focus the attention, creativity and power of that group in one place. Call it laser theory. Once the energy is concentrated it can be used to impact others. Without the concentration the energy is still there but it has less of an impact and essentially goes wasted in the system.

I am looking forward to the day when an online platform helps establish a real team, with real deadlines, a singular mission, and a high quality end product. That is when we will see the internet kill of TV. Until then, I think TV is around for the long haul. The quality is just unsurpassed by anything else online at the moment.

Imagine if there was a Google of only original content? Soon hopefully.

Is Mobile Dying?

Many of you know that mobile has been a huge topic for the past few years partially because people are accessing various sites through their tablets or smart phones. The data was there to support that mobile was the next big thing.

It almost seems like Mobile display interfaces are the equivalent of cassette tapes. Yes it is more portable but technologically it is not that great. The screens are small, battery life is bad, and the overall media sources need to make a large shift in how they design things to really give it any mass.

With the introduction of technologies like Siri and pico sized projection devices like Samsung’s Beam phone, the world should be thinking bigger not smaller.

If you think about how CDs and Cassettes essentially died after the digital revolution, I think mobile web pages and apps will die too. People don’t want specialized apps for everything. They want a device that does everything natively. Perhaps this technology is a few years away but it will come.

A recent article about the adoption rates of mobile within schools said that schools are slow to adopt. Perhaps rightfully so. I can see in a few years, people accessing their class notes, via Siri or another semantic voice technology, not through their school’s app.  As consumers we want the result, not the process of getting the result. Search engines like Google were a process, Siri is a result, an action, what you really wanted.

If you consider projection technologies or holographic technologies, you can tell your device to “bring up my Ethics class video.” You can watch the video instantly instead of going to the school app and looking for the video to watch on your 4 inch screen.

All in all, I think mobile web pages and apps are great these days but they are not what we actually want. Simplicity will rule and technology will become more human.  The real question remans – how do we effectively monetize new semantic information services?

What Siri means to online marketing

Siri, the new personal digital assistant by Apple came out a few days ago and everyone has been playing around with it. The real questions we should be asking Siri are the following:

1) How does Siri actually work?

2) What will Siri means for my business?

3) What does Siri mean for online marketing?

How does Siri actually work?

Siri was originally previewed at the All Things D conference in May 2009. The original presentation video can be found here.  Siri is a semantic search engine. What that means is that it takes into account multiple factors like your location, the previous thing you mentioned, your previous searches, etc to determine what you might want next. Think of it like this – it is like a childhood friend, as you have more experiences together, it starts to know what you might do next.

Could you tell which guy or girl your best friend might approach at a bar? Eventually Siri will be able to do that. It just needs more info.

Siri being so closely integrated into the iOS platform is now getting millions of data points and voice samples from people all around the world. All of that is fed back into a central algorithm which is constantly learning. Siri is almost like a giant re-targeting platform. You create a datapoint for every action you make, the only difference is that this data is being generated in real life not just from your home computer.

What does Siri mean for my business?

It is hard to say for certain what Siri will mean for everyone’s business but I can tell you what you will need to make sure Siri is able to find you.

1) You need to make sure your phone number is available online. Also make sure your correct address is registered in multiple places on the web. Siri takes into account location data. If you own 3 restaurants make sure they are all listed separately.

2) Your website should be mobile compatible. Start simplifying your site, get rid of flash and check it on an iPhone and Android device to make sure it is easy to navigate.

3) If you are a commerce company – I would suggest that you take a look at Apple’s SDK and see how you can create an API for Siri to access. For instance if you ask Siri – can you look up the price of the new Steve Jobs biography – Siri will need to get the info from somewhere. I think Apple will start to undermine the world’s dependence on Google and make sure they have direct data pipes into each site.

This section could go on and on but the key thing to remember here is that you need to engage the consumer or the consumer’s friends with your business to create data for Siri.

It is also important to remember that Siri may start to increase repeat business. Making sure that a customer engages with their phone in your business is going to be key to creating a data point in Siri’s algorithm. You might offer an in store coupon, a text message drawing or a free song to make the consumer pull out their phone in your business location.

What does Siri mean for online marketing?

Siri means a TON for online marketing.

As Siri grows and starts to be ubiquitous on not only all iPhones but also iPads, I think you will start to see mobile search actually decline. Siri will just get you the info you need rather than making you browse various websites. This is a massive change. If you haven’t used an Android phone before, it has had Voice Search capabilities for a while now, I suspect over the next 12-18 months you will see Android based Siri alternatives. Siri’s core speech recognition platform is based on Nuance communications which has an API making it easy for app developers to get the core power of Siri. The part that any competitor will miss is that Siri has a head start and has a semantic/contextual engine. This will be the hardest thing to replicate.

Ok back to marketing – Siri will have an impact on SEO marketing too especially from mobile devices. In the next 24-36 months I would suspect that the majority of searches are being done via voice commands instead of typing. Siri will pick the most likely choice for you, similar to Google’s “I am feeling lucky” button. This means that if you are not number 1 Siri probably won’t consider you unless there is another data point in its system suggesting another result will be more valid for you. Essentially this is how search should have been for the past 10 years. We don’t need 10 billion results. We need 1-3 results. And if we had someone like a friend who really knows you well suggest one – we will always go with the personal recommendation first. Siri will become the biggest word of mouth reference for your brand.

When we look at how Siri will affect lead gen marketing this is a perplexing situation. I tossed around a few ideas in my head about how this could pan out. But the simplest answer was always based on the following assumption “If I had a real secretary – how would she get me info on X.”

For instance if I asked my secretary or in politically correct terms “my personal assistant” – can you find me a bank that offers a better mortgage rate than 5%? She may do a bit of research but condense the results that she shows me to 1-3 initially. If I didn’t like any of those I could always tell her to find another one.  The thing that remains to be seen is how she finds the first 3. Will there be a large scale Siri ad platform? It sort of makes sense if they are building a giant semantic search tech, why not monetize it?  Remember Siri is going to be a human like experience. Start saying good bye to your keyboards and other computer specific input devices.

I believe Siri will get queries about what is the best school offering a MBA in healthcare management. It is just a matter of how a brand can really get in front of that consumer if they have never had any interaction with them before. This makes me think that Apple will go towards building a more robust ad platform. But knowing Apple it won’t be just a simple – here are three ad spots, they will force engagement and a unique customer experience. I could see them buying something like Quora and mashing that up with Siri. Imagine a quick presentation of 3 MBA schools in Quora’s format hand picked by Siri!

There will be a definite change in how mobile paid marketing is done. For home computers I think the time horizon is around 3-4 years before we see mass adoption of voice technologies. The fact is that most computers probably won’t be upgraded with voice tech, the computer itself will be replaced by devices which are more touch sensitive and voice activated. Think iPads or Windows 8 on steroids. Devices which could legitimately replace your desktop or laptop. They will remain small since most of your info will be in the cloud. They just need fast processors and fast internet connections moving forward…

This is all fine and dandy but when should I start getting my company to think about Siri?

The answer is now. The best way to watch how Siri will impact your business is actively watch people using Siri in real life, watch how they search for prices in a store, watch how they book tickets to a movie, and more importantly listen to how they ask the question. Within the next 12-24 months you are going to see the mobile usage model change drastically.

I would strongly suggest that everyone buys both an Android phone and iPhone if you are in online marketing. These two platforms are going to change your life.

Social has been fun, the semantic age is going to be even more fun. Siri will start to curate the web.

PS – if you are an app developer or business owner, I would love to hear how you plan on integrating voice technologies into your life.

A note from the lead developer of Siri

Is this Internet 3.0 yet?

Kleiner Perkins’ Mary Meeker put on a presentation about the state of the internet today. Very interesting information about trends in the internet.

My favorite slides in the whole presentation are the following:

Slide 22 – Apparently Maslow’s hierarchy is no longer valid? I disagree but interesting comparison.

Slide 25 – The evolution of the user interface. It is becoming more human like…

Slide 37 – Each user on the Internet drives $49 in Ad Revenue.

Slide 40 – Social networking CPMs are really high – hard to believe given the number of impressions that are generated.

Slide 42 – Google by itself will be bigger in terms of revenue than the ENTIRE US news paper industry soon. The slide title also says content creators to aggregators. I think the next step here would have been curators…

Take a read over the presentation. I believe you will enjoy some of the stats here.

KPCB Internet Trends (2011)

Google disrupts SEO

Google made an announcement that they will start encrypting their organic click data. What does this mean?

It means that for users who sign into Google before they do a search and turn on secure searching, you as a site owner won’t get any information on what they searched on to get to your site.

Why is this important?

For years, people have been told to constantly check their analytics data to see how people were arriving to their site. This was a primary way of how site owners created new content and figured who their actual audience was.

Without this data, website owners are virtually left in the dark about how to build their sites.

Now is this all bad news?

Not really, Google said the current stat is that less than 10% of the users are currently using secure search. This means less than 10% of your data will be missing. To me this is still a big deal.

The other side of this is that if you use Google’s paid search you get all the data no matter the security setting on the user’s computer.

The various SEO blogs are up in arms about this change. Stay posted to see if Google sticks to this change.