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America’s Job Disconnect

About two weeks ago Facebook and the US Department of Labor announced a partnership to help Americans find work.

The goal was to bring a plethora of government job information to the masses using Facebook as a platform.

They hidden message here is that if you are unemployed, you might be spending a lot of time on Facebook.

I tend to disagree. I think a lot of people who are unemployed have pulled back spending so much that they don’t own a computer at home, have downgraded their cell phone service to calls only, and most likely don’t have internet access.

I think a lot of public libraries have also cut off access to Facebook.

The initiative has its merits but it seems to miss the point that people are in very dire straits these days. If they can’t get the information, the information doesn’t have an effect.

When the article came out the fan page on Facebook had about 10k fans. Today, November 9th, the page has risen to around 15k fans. A decent boost but not representative of the real unemployment situation.

The other major issue is that once you get to the page, you see several govt resources and you are not sure where to start. The fact is the unemployed have lost hope and when you throw a tn of information at them, it is not only daunting but it is just flat out confusing. Where does one start? Are any of these jobs actually in my area?

Facebook being such a large platform should try the following:

1) Start posting jobs to friends of friends. Assuming some people in your personal circles are still online they can recommend jobs to you in real life, not online. For instance, lets say George is unemployed and has no computer. But his friend John is employed and has a Facebook account. John and George meet up at least twice a week in real life.

Wouldn’t it be nice if John got a job posting that said “know of any people that might be interested in this job?” If so please ask them to call – 888-Call-JobU.”

2) Facebook should sponsor computers within libraries and unemployment centers.

Two simple suggestions but it takes real advantage of the way people interact online and offline.

About Krish Sailam

Krish is a writer based in the Austin, TX area that is focused on making information easier to digest. Krish's enjoys topics around education, technology, economics and online marketing.

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