Ellen is Multi-Screen

Ellen Degeneras hosted the 2014 Oscars last night and was clearly sponsored by Samsung during the show. To her credit, she managed to take down Twitter with her group selfie picture. Think about that for a moment. She took down one of the … [Read more]

Netflix Digital Bulimia

Netflix released all 12 episodes of the House of Cards season 2 on February 14, 2014. By the evening of February 14th, there were several reviews online of the entire season. These reviews included spoilers and a bit of reflection by each writer on … [Read more]

The most important play of the Superbowl

How did everyone miss the most important portion of the Superbowl? Easy, the NFL only dropped a short hint about the new NFL NOW service. With all the other ads and the boring game, it was easy to miss. But do take notice, this is about to … [Read more]

Starbucks – Mobile Marketing Monster

Starbucks is clearly leading all other brands when it comes to mobile commerce. They are driving massive amounts of revenue and brand loyalty through their mobile channel. How are they doing it? And why are they succeeding so much more than other … [Read more]

What everyone gets wrong in local marketing

Local marketing has been touted as one of the most significant growth areas for digital marketing for the past few years. During that time, most ad servers and media strategies have only attempted targeting a consumer based on physical location, … [Read more]

Passbook in the next 12 months

Apple is a media machine. They not only get great coverage for the release of their new devices, they get coverage for their software and their failures (Apple Maps). A good portion of the media said they were unimpressed with the iPhone 5 update, … [Read more]

iPhone5′s implications for Advertisers

September 12, 2012 Apple announced the new iPhone5 which was widely leaked prior to the event. As many suspected the phone is thinner and longer which allows for a larger screen. ┬áThis larger screen has several implications for online advertisers. … [Read more]

The Most Comprehensive List of Google Resources

Google has become more than just a search and email company over the past few years. Many of us don't even realize how many things they now do and more often than not, we get lost in all of the information. This is the most comprehensive list of … [Read more]

Responsive Web and Advertising clash

In a recent Digiday article about how the New York magazine online edition is moving towards responsive web design, they describe some of the challenges faced by this school of thought. As some of you know Responsive Web design is a school of … [Read more]

Apple the cool kid with no real friends

Apple is always making the news, keeping them cool in the eyes of the media. If you look at most tech blogs the articles around Apple are usually the most heavily commented on and linked to. In other words Apple is good for the media industry. In … [Read more]